Why Your Agency’s Culture Matters

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Build and scale a positive culture for your agency. And make it one that lasts.

At one point in time, agencies didn’t give much thought to culture. More tangible and immediate tasks like winning new business or shoring up the bottom-line were prioritized over establishing abstract notions of “vision” and “value”.

But things have changed. Culture, engagement, and employee retention are some of the top issues facing modern agency leaders, as more talented job seekers are priortizing culture when considering their next career move.

Many agencies have realized this, but creating a culture from scratch is easier said than done. What makes a great culture? Is it a ping-pong room? Unlimited vacation time? Is it written down and codified? Or a series of unwritten but innately understood rules?

March 27th, 2017 by